Here's a short summary of my career...
I’ve been a creative leader for over 15 years
making commercials, branded shows, stunts, events, social, print, and TV.
In that time, I've received 43 awards,
collected billions of organic views
worked with some of the biggest clients in the industry
and that’s just skimming the surface.
Interested in getting to know me a little more?
Try this short teaser...
Got a little more time?
Cool, let's start with something famous.
This was one of the biggest videos of the year,
with 237 Million Organic Views,
5.2M shares,
and National TV News coverage.
Got thirty seconds? Here’s the top line.
I’ve been working in marketing for over 13 years now.
In that time, I received 43 awards,
made an art piece that got me invited to the Louvre,
I co-wrote the pilot for the most watched stop-motion series for boys on Youtube,
I’ve collected over a billion organic views as a writer, art director, show-runner,
director and creative director.
I somehow convinced a British celebrity to put his career on the line for a poem
and that’s just skimming the surface.
Interested in getting to know me a little more?
Try this short teaser...
next,
something
massive
A 5 year millennial marketing program for AT&T.
During my tenure as group creative director this program made
19 shows, 15 shorts, 35 commercials, 28,000+ pieces of social content
and won 37 awards.
Here are just some of the highlights...
It was a smash hit,
with 83 Million Engagements
and 1,406,620 hours of content consumed
across 1800+ cross platform posts.
The Google
Classroom sold out in just 6 hrs.
Award winning True Crime Podcast.
It didn’t take long before long Hello Lab was earning it’s stripes
in both advertising, and the entertainment industry.
Pioneering new formats
with celebrity talent
and the biggest digital stars
of our time.
The album received critical acclaim, telling beautiful tales of epic loss, surviving domestic violence,
the struggle of being gay in the marine corps and learning how to speak again.
Thousands of pages of amazing true stories were submitted.
Launched in partnership with The Grammys.
Did it actually work though?
In a word... Yes.
Aside from gaining hundreds of millions of views and engagements in earned media
AT&T saw an average 11.9 pt lift in consideration from viewers
Oh, while we’re on the subject of things that worked...
let's talk
most effective
The Mattel content engine spits out hundreds of Youtube videos every month
and has now been their number 1 driver of sales for the past 3 years running.
One of the content series i’m most proud to have developed is season 1 of Hot Wheels City.
If you have a bored kid handy, sit them in front of this.It’ll entertain for hours.
Now in it’s 5th season Hot Wheels Unlimited is unstoppable.
#1 stop motion series
for boys on Youtube.
One of the formats I bought to Youtube was eventually so effective at shifting product, that Hot Wheels officially changed the name of it’s largest global product line to the name of the series.
what about
commercials?
While I thrive at crafting complex, multi platform campaigns,
I was trained old school - baptized in the art of big brand creative.
We're talking print, billboard, poster, radio, in-store. and of course, epic TV ads...
If you want more examples in any of these areas, let me know, but as we're running out of time, i'll wrap it up...
Let’s finish with the time I launched VH1’s Naked Dating with a stunt that
set the internet on fire and inspired a full segment freak-out on Fox News.
dessert
anyone?
Well, that about covers the basics...
Oh, except the beer pump company i'm a founder of.
You can check that out below.
Email: bhbeale@gmail.com
Phone: +1 310-310-9332
